Sports
Sports Coverage
Each sport has its own rhythm: weekly fixtures, long tournaments or fixed race days. These briefs set out the 2026-27 windows from official sources, how search intent moves within each, and the market rules that apply.
The briefs
Sport brief · FootballFootball Search Research: Planning Around Matchdays
Season dates for the 2026/27 Premier League and Champions League from official sources, how football search intent shifts across a matchday and a season, how to handle fixture changes, and market notes for the UK, US, Canada and Australia.
Sport brief · CricketCricket Search Research for UK and Australian Seasons
Cricket dates for 2026 to 2027 relevant to UK and Australian audiences (BBL|16 Australian fixtures, the World Test Championship final, the 2027 Men's Ashes in England and the 2027 Cricket World Cup), with stage-based intent and market notes.
Sport brief · BasketballBasketball Search Research: Season and Playoffs
The 2026-27 NBA calendar from the league (tip-off October 20, NBA Cup championship December 11, All-Star February 19 to 21, regular season end April 11), playoff timing, and how season-level and game-level intent differ, with US and Canadian market notes.
Sport brief · TennisTennis Search Research: Grand Slam Windows
Grand Slam dates for 2027 with their status (Australian Open and Roland-Garros confirmed; Wimbledon and the US Open provisional), how tennis interest builds through draws and rounds, and how to structure hub, stage and player pages.
Sport brief · US SportsUS Sports Seasons and State-by-State Rules
US sports calendar for 2026-27 from league sources (NFL season September 9 to January 10, Super Bowl LXI on February 14, 2027 at SoFi Stadium, NHL season September 29 to April 10, MLB World Series from October 23), weekly versus postseason intent, and state-by-state legal and advertising checks.
Sport brief · RacingRacing Search Research: Festivals and Big Race Days
Racing dates for 2026 to 2027 (Melbourne Cup November 3, 2026; Cheltenham March 16 to 19, 2027; Kentucky Derby May 1, 2027; Grand National and Royal Ascot provisional), festival-day intent, recurring URLs and market notes for Australia, the UK and the US.
Three calendar patterns
| Pattern | Sports | Planning approach |
|---|---|---|
| Weekly league fixtures | Football, basketball, US sports | Season pages plus round or week hubs; recheck fixtures that move for broadcast |
| Long tournaments and series | Tennis, cricket | Event hub plus stage pages; plan by round or by Test |
| Fixed race days | Racing | One permanent page per meeting, updated every year |
Questions
Which sports does FixtureLoom cover?
Football, cricket, basketball, tennis, US sports (NFL, NHL and MLB) and horse racing, for audiences in the UK, US, Canada and Australia.
Where are the event dates for each sport?
Each brief shows its events with sources, and the full list is on the calendar page, with a machine-readable copy in events.json.
Why is cricket written for the UK and Australia?
Those are the cricket markets among the four this site covers, so the briefs focus on the Australian summer and the English season.