Markets
Markets We Cover
FixtureLoom covers four markets: the United Kingdom, the United States (state by state), Canada (province by province) and Australia. Each sets its own rules for sports betting and its marketing, so every plan starts by asking which market a page serves.
The four markets side by side
| Item | United Kingdom | United States | Canada | Australia |
|---|---|---|---|---|
| Legal basis | Gambling Act 2005; Gambling Commission license | State law since Murphy v. NCAA (2018) | Provinces conduct and manage; single-event betting since August 27, 2021 | State and territory wagering licenses; Interactive Gambling Act |
| Minimum age | 18 | Set by each state (AGA code targets 21+ audiences) | 19 in Ontario iGaming | 18 |
| Advertising rules | CAP Code section 16: no strong appeal to under-18s; no one under 25 shown gambling | State rules; AGA code bans "risk free" language | Ontario bans athletes and celebrities likely to appeal to minors (since February 28, 2024) | In-play online wagering prohibited; Victoria bans sign-up incentives |
| Affiliates | Operators responsible for contracted third parties (LCCP code provision 1.1.2) | AGA code applies to partners and agents | Provincial standards | State rules; credit card ban for online wagering |
| Self-exclusion and help | National Gambling Helpline 0808 8020 133 | 1-800-MY-RESET | ConnexOntario 1-866-531-2600 | BetStop; Gambling Helpline 1800 858 858 |
Summaries of published rules, not legal advice. Sources are listed below and on each guide.
Why only four markets
We cover a market only where sports betting has a licensing route we can describe from official sources. A market's absence is not a statement that it is open or closed.
For the detail behind this table, read responsible sportsbook publishing.
Questions
Which markets does FixtureLoom cover?
The United Kingdom, the United States (state by state), Canada (province by province) and Australia.
Is online casino legal in Australia?
No. Online casino-style games are a prohibited service under the Interactive Gambling Act; licensed wagering on sport is allowed, but not in-play online.
What age limit applies in Ontario?
19, under the AGCO Registrar's Standards for iGaming sites.
Sources
- Gambling Commission, Gambling and young people, updated June 3, 2021.
- ASA, The CAP Code, Section 16: Gambling.
- Gambling Commission, LCCP condition 1.1.2, no date shown.
- American Gaming Association, Responsible Marketing Code for Sports Wagering, updated March 28, 2023.
- Canada Gazette, SI/2021-56, September 1, 2021.
- AGCO, AGCO to ban athletes in Ontario's igaming advertising, August 29, 2023.
- AGCO, Gaming site access and minimum age requirements, no date shown.
- VGCCC, Online wagering and sports betting providers, updated October 13, 2025.
- Department of Communications and the Arts (Australia), Protecting Australians from illegal online gambling services, August 2017.
- NCPG, 1-800-MY-RESET announcement, January 29, 2026.
- Gambling Help Queensland, Let us help you, no date shown.