About
About FixtureLoom
FixtureLoom is a research publication, independent of operators and affiliates, for sportsbook SEO and editorial teams. It keeps a sourced sports event calendar and explains how to plan, publish and measure content around it.
Last updated
What we publish
A sourced calendar of 26 sports events, 6 sport briefs, 8 method guides and a planning workbench. Every date links to the organizer's page or is marked provisional, and every guide lists its sources with dates.
Who writes it
Pages are written and edited by the FixtureLoom Editorial Desk. We use AI tools to help find sources and prepare drafts; every fact, date and quotation is checked against its original source before publication, as our editorial policy explains.
Markets
The United Kingdom, the United States (state by state), Canada (province by province) and Australia. See markets we cover.
What we never publish
- Odds, tips, bonus offers or operator reviews.
- Traffic figures, search volumes, rankings or invented studies. Charts that illustrate methods are labeled synthetic.
- Content aimed at people under the legal betting age or at markets outside our scope.
Ownership and contact
FixtureLoom is not affiliated with any sportsbook operator. Its owner has commercial interests in iGaming marketing services (disclosure). Write to hello@fixtureloom.online or use the contact page.