Standards
Research Methodology
The method is simple to state: dates from organizers, claims from primary documents, every source dated, every illustration labeled, and every limit written down.
Last updated
Event dates
- Each event comes from the organizer's own page where we can read it: a league, governing body or venue.
- Status is confirmed when the organizer published the date, and provisional when the date is not yet announced or we could only read a secondary report, which is then named.
- Each row carries the date we last checked it. All rows were checked on .
- Single fixtures inside a season are not listed, because they move too often to publish as fixed dates.
Time zones
Event dates are given in the local date at the venue. When we discuss data, we state the clock: Google Trends uses UTC for ranges of 30 days or more, and Search Console labels daily data in Pacific Time.
Trend illustrations
FixtureLoom has no licensed search-volume dataset. Charts that explain methods use synthetic shapes and carry a "synthetic example" label on the chart and in the caption. Sparklines on the sport cards count tracked events per month from our calendar; they are not search data.
SERP observations
Any statement about what search results show is a dated, manual observation with recorded settings (query, country, language, device, date, time and time zone), labeled as an observation.
Markets and legal content
We cover the UK, the US, Canada and Australia, where sports betting has licensing routes we can source. Legal and advertising rules come from regulators, legislation and official codes, and are summarized, not interpreted as legal advice.
Limits
- The calendar is a research tool, not a live fixture feed.
- Several official sites could not be read during research (for example some league and racecourse sites); affected dates are provisional.
- Rules change; each source shows the date it carried when we checked it.