Reference
Glossary
Short definitions of the planning, data and policy terms used across FixtureLoom, with links to the guides where they matter.
Last updated
- AGA Responsible Marketing Code
- The American Gaming Association's code for sports wagering marketing, including 21+ audience targets and a ban on "risk free" language. See responsible coverage.
- BetStop
- Australia's National Self-Exclusion Register for licensed online and phone wagering, in operation since August 21, 2023.
- Byline date
- The date Google estimates a page was published or updated. It should describe the page, not the event the page covers.
- CAP Code
- The UK Code of Non-broadcast Advertising; section 16 covers gambling, including the rule against strong appeal to under-18s.
- Confirmed date
- An event date published by the organizer (league, governing body or venue) and read on its own site.
- Doorway abuse
- Google's term for pages created to rank for specific, similar queries, such as near-identical fixture pages.
- Event structured data
- Markup for events people can attend at a physical place and book. It does not fit previews, odds pages or offers. See building an event calendar.
- Evergreen page
- A page that stays useful beyond one event and keeps a permanent URL, updated when facts change.
- Google Trends index
- Relative search interest scaled from 0 to 100 for the place and period chosen, based on a sample of searches. It is not search volume. See reading Trends data.
- lastmod
- The sitemap field for a page's last significant update. Google uses it only when it is consistently accurate.
- Lead time
- How many days before an event research and publishing start.
- Pacific Time (Search Console)
- The time zone Search Console uses to label daily data in its Performance report, except in the 24-hour view.
- Provisional date
- A date not yet confirmed by the organizer, or known only from a secondary report. Recheck before publishing.
- Scaled content abuse
- Google's term for generating many pages mainly to manipulate search rankings rather than to help users.
- Search window
- The period from the start of the lead time to a few days after an event, when content about it is most useful.
- Seasonality
- Search interest that returns at roughly the same time each year, tied to a published calendar. See seasonality.
- Spike
- A one-off rise in interest caused by news rather than the calendar.
- UTC
- Coordinated Universal Time. Google Trends uses it for ranges of 30 days or more.